30-Day Money-Back Guarantee
30-Day Money-Back Guarantee
KPIs aren’t defined—or defined differently by each team
Tracking is inconsistent; dashboards are unreliable
You can’t attribute results across channels
Execs ask for ROI you can’t confidently show
Map the metrics that actually matter to growth
Create a tracking plan and implement it correctly
Auto‑generate weekly scorecards and insights
Run experiments and attribute revenue with confidence
I’m Rousseau Aurelien—I’ve scaled data‑driven teams across SaaS, media, and services. This toolkit compresses years of analytics practice into a deployable system.
What it is: North‑star, input metrics, and operational KPIs by function
Outcome: Alignment and clarity from execs to ICs
What it is: Event schema, data layer checklist, QA procedures
Outcome: Clean, reliable data capture
What it is: Prebuilt dashboards + auto‑generated summaries
Outcome: Read once, act immediately
What it is: Model selection (first/last/multi‑touch), test matrix
Outcome: Confident allocation of budget and effort
What it is: Access policies, naming standards, QA cadence
Outcome: Trustworthy analytics as you scale
What it is: Meeting rhythms, owner roles, decision logs
Outcome: Analytics that drive action—not reports
Shared truth across teams—no more dashboard debates
Faster decisions with clear accountability
Proof of ROI that unlocks budget and momentum
Founders and execs who need confident decisions
Ops/marketing leaders owning measurement
Agencies standardizing analytics for clients
Freelance consultants standardizing their service.
“Finally, a system that tells us what to do next—not just what happened.”
— Rina P., VP Growth
“Our board updates got easier overnight thanks to the weekly scorecards.”
— Owen S., COO
Try it for 30 days. If you don’t get cleaner data and better decisions, we’ll refund you.
$1,997 one‑time
Dashboards, templates, and standards
Lifetime updates
30-Day Guarantee
Everything You Need to Know Before You Start.
Execs, ops, and growth leaders who need one KPI map, one tracking plan, and a weekly scorecard the whole team trusts.
No. The toolkit is tool-agnostic. Start with the templates and tracking plan; connect to your current stack when ready.
A metric dictionary, owners, validated tracking plan, a KPI dashboard/scorecard, and a weekly insights cadence.
No—this standardizes definitions and cadence so analysts and leaders spend time on insights, not reconciliation.
You’ll get a lightweight governance checklist (access, QA, naming, change requests) you can adapt to your size.
Both—templates include examples for SaaS, ecom, PLG, and services.
The challenge aligns the team quickly; the toolkit provides the full operating model. \$97 challenge credit applies here within 30 days.
Provides process checklists (roles, PII handling, retention). Your team implements them within your stack.
Internal use for one organization.
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